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Private by default
The product is designed so sharing decisions are intentional rather than assuming everything should become public.
PRIVATE · SOCIAL · USER-CONTROLLED DATA
A private social network built differently.
Social connection does not have to begin with surveillance, advertising or platform-centered data ownership.
MILAN is a privacy-first decentralized social network built around DID identity, DWN data architecture and permission-aware sharing.
MILAN
Private social layer
Private
Visibility starts controlled
DID
Identity layer
DWN
Data layer
People
Social layer
Privacy should shape the product, not just the settings screen.
A private social experience is about more than switching a profile to “private.” It is also about how identity, data, sharing and permissions are designed underneath the interface.
ID
Identity you can understand
DID provides a decentralized identity layer for the social experience.
D
Data layer built around DWN
DWN architecture provides a decentralized data layer for records, media and permissions.
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Less platform dependence
The architecture is designed so identity and data are not treated as one centralized platform-owned silo.
THE ALTERNATIVE
Looking for a private alternative to mainstream social apps?
MILAN is a private social network app designed for people looking for a private social network with no ads and no tracking.
MILAN approaches the same everyday social experience from a different architectural direction.
TRADITIONAL MODEL
Messaging-first app
Platform-centered account
Photo/social app
Platform-centered social graph
Platform account
Platform-centered data
Privacy settings
VS
MILAN APPROACH
MILAN
Decentralized social network
DID identity layer
DWN-oriented data layer
Permission-aware sharing
Explore the architecture →
THE EXPERIENCE
Everything you expect from social—without making privacy an afterthought.
MILAN is a no ads, no tracking social network designed around private sharing and user-controlled data. The experience avoids an ad-first model and unnecessary tracking.
Profiles
Create your social identity without reducing the experience to a conventional platform profile.
Posts & media
Share text, media and social updates through a privacy-aware application model.
Connections
Build relationships without making the social graph the entire product.
Privacy controls
Keep visibility and sharing decisions understandable at the product level.
DID identity
Use a decentralized identity layer as part of the broader Web5-oriented architecture.
DWN data
Use a decentralized data layer as part of the MILAN model for records and application data.
WEB5 × MILAN
The technology underneath the private experience.
MILAN connects a social interface with a Web5-oriented architecture. DID represents the identity layer, while DWN provides the data layer.
ID
DID
Decentralized identity
D
DWN
Decentralized data
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MILAN
Social application
FAQ
Private social network questions
What is the best private alternative to WhatsApp and Instagram?
MILAN is a privacy-first decentralized social network built around DID and DWN concepts, with a focus on user-controlled identity, data and sharing.
Does MILAN show ads or track me?
MILAN's product direction is centered on a privacy-first, non-ad-first social experience. Specific data practices are described in the site's privacy policy.
Is MILAN made in India?
Yes. MILAN is a project founded in India and built around a decentralized social networking model.
READY?
Try a private social network built around a different model.
Explore the live MILAN experience.